Journalism

Amy Bradley, Public Relations 1, Fall 2014

Course Description:

Students study the concepts and practices of internal and external public relations. Along with contemporary theory, the course stresses writing, communication, layout, and design. Writing skills expected.

Required Texts:

-THINK Public Relations 2013 by Wilcox, Cameron, Reber and Shin

Syllabus: 

Amy Bradley, Public Relations 1, Fall 2015

Course Description:

Students study the concepts and practices of internal and external public relations. Along with contemporary theory, the course stresses writing, communication, layout, and design. Writing skills expected.

Required Texts:

-THINK Public Relations 2013 by Wilcox, Cameron, Reber and Shin

Amy Bradley, Public Relations 1, Fall 2016

Course Description:

Public Relations is one of the fastest growing areas in the field of communications. CNN.com lists “public relations specialist” as one of the top 50 professions for job opportunity and salary potential. The U.S. Bureau of Labor Statistics (BLS) predicts “much faster than average” growth for the public relations profession. Between now and 2024, the BLS projects a 6% growth in the field. Additionally, public relations departments are embracing young professionals like never before. These “digital natives” have a firm grasp on an emerging area of PR—social media.
This course will examine the applications of emerging media in the field of public relations, as well as traditional strategies such as media releases, newspaper, magazine and television coverage, special events and direct mail. It will cover the basics of campaign research, planning, communication and measurement and examine how the field of public relations is evolving to reach ever more diverse audiences. It will also look at public relations practices in a variety of industries including business, entertainment, sports, tourism, government, politics, nonprofit organizations, healthcare and education.

Required Texts:

Public Relations Strategies and Tactics, 11th Edition by Wilcox, Cameron and Reber

Syllabus: 

Amy Bradley, Public Relations 1, Fall 2018

Course Description:

Public Relations is one of the fastest growing areas in the field of communications. CNN.com lists “public relations specialist” as one of the top 50 professions for job opportunity and salary potential. The U.S. Bureau of Labor Statistics (BLS) predicts “much faster than average” growth for the public relations profession. Between now and 2024, the BLS projects a 6% growth in the field. Additionally, public relations departments are embracing young professionals like never before. These “digital natives” have a firm grasp on an emerging area of PR—social media.
This course will examine the applications of emerging media in the field of public relations, as well as traditional strategies such as media releases, newspaper, magazine and television coverage, special events and direct mail. It will cover the basics of campaign research, planning, communication and measurement and examine how the field of public relations is evolving to reach ever more diverse audiences. It will also look at public relations practices in a variety of industries including business, entertainment, sports, tourism, government, politics, nonprofit organizations, healthcare and education.

Required Texts:

Public Relations Strategies and Tactics, 11th Edition by Wilcox, Cameron and Reber

Syllabus: 

Amy Bradley, Public Relations 2, Spring 2015

Course Description:

Students study public relations taking a problem-solving approach. The workshop method enables students to acquire hands-on experience in various public relations duties. Prerequisite: JOURNL 1144.

Required Texts:

-Public Relations Campaigns & Portfolio Building by Gemma R. Puglisi and Strategic Writing by Marsh, Guth and Short

Amy Bradley, Public Relations 2, Spring 2016

Course Description:

Students study public relations taking a problem-solving approach. The workshop method enables students to acquire hands-on experience in various public relations duties. Prerequisite: JOURNL 1144.

Required Texts:

-Strategic Writing by Marsh, Guth and Short

Syllabus: 

Amy Bradley, Public Relations 2, Spring 2017

Course Description:

Students study public relations taking a problem-solving approach. The workshop method enables students to acquire hands-on experience in various public relations duties. Prerequisite: JOURNL 1144.

Required Texts:

-Strategic Writing by Marsh, Guth and Short

Syllabus: 

Amy Bradley, Public Relations 2, Spring 2018

Course Description:

Public Relations 2 is focused on applying concepts in real life. Students will be introduced to area small businesses, nonprofits and organizations for which they will execute Public Relations strategies and tactics including a SWOT analysis, Public Services Announcements, Direct Mail, Editorial Calendar, Website concepts, Social Media strategies and special events. Upon completion of this course, students will be fluent in the use of many types of public relations strategies and tactics. Students will also have a variety of work samples that can be used in the job search process.

Additionally, students will learn how to conduct a PR campaign for the most important client they’ll ever have — themselves. Students will write a resume and cover letter, set up a LinkedIn page, build an online and traditional portfolio, and learn strategies for ensuring they present themselves well to potential employers.

Required Textbook:

Strategic Writing by Marsh, Guth and Short

Syllabus: 

Amy Bradley, Public Relations, Fall 2017

Course Description:

Public Relations is one of the fastest growing areas in the field of communications. CNN.com lists “public relations specialist” as one of the top 50 professions for job opportunity and salary potential. The U.S. Bureau of Labor Statistics (BLS) predicts “much faster than average” growth for the public relations profession. Between now and 2024, the BLS projects a 6% growth in the field. Additionally, public relations departments are embracing young professionals like never before. These “digital natives” have a firm grasp on an emerging area of PR—social media.

This course will examine the applications of emerging media in the field of public relations, as well as traditional strategies such as media releases, newspaper, magazine and television coverage, special events and direct mail. It will cover the basics of campaign research, planning, communication and measurement and examine how the field of public relations is evolving to reach ever more diverse audiences. It will also look at public relations practices in a variety of industries including business, entertainment, sports, tourism, government, politics, nonprofit organizations, healthcare and education.

Required Textbooks:

Public Relations Strategies and Tactics, 11th Edition by Wilcox, Cameron and Reber

Syllabus: 

Katherine A. Morris, Copy-Reading/Editing, Fall 2016

Course Description:

A workshop in which students receive editing and headline writing experience of the type they would receive in a daily newspaper newsroom. The emphasis is on “doing,” with deadlines and demands for accuracy in a job potential field consistently in demand.

Texts:

“Copycrafting: Editing for Journalism Today” by Kenneth R. Rosenauer
“The Associated Press Stylebook and Libel Manual”

Syllabus: 

Pages