Leah K. Smith Spangler

Leah K. Smith Spangler, Public Relations 2, Spring 2013

Course Description:

Students study public relations taking a problem-solving approach. The workshop method enables students to acquire hands-on experience in various public relations duties. Prerequisite: JOURNL 1144.

Required Texts:

-Public Relations Campaigns & Portfolio Building by Gemma R. Puglisi
-Strategic Writing by Marsh, Guth and Short

Syllabus: 

Leah K. Smith Spangler, Public Relations 2, Spring 2014

Course Description:

Public Relations 2 is focused on applying concepts in real life. Students will select a small business, nonprofit or student organization for which they will conduct research, identify a target audience, write a public relations campaign plan, execute PR strategies and tactics, write and design a variety of public relations documents, and evaluate the effectiveness of their efforts. Students will also develop and implement a social media strategy for their client. Upon completion of this course, students will be fluent in the use of many types of public relations strategies and tactics. Students will also have a variety of work samples that can be used in the job search process.

Required Texts:

Public Relations Campaigns & Portfolio Building by Gemma R. Puglisi
Strategic Writing by Marsh, Guth and Short

Syllabus: 
Additional File: 

Leah K. Smith Spangler, Public Relations 1, Fall 2013

Course Description:

Students study the concepts and practices of internal and external public relations. Along with contemporary theory, the course stresses writing, communication, layout, and design. Writing skills expected.

Required Texts:

THINK Public Relations 2013 by Wilcox, Cameron, Reber and Shin

Syllabus: 
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