Public Relations 1

Amy Bradley, Public Relations 1, Fall 2018

Course Description:

Public Relations is one of the fastest growing areas in the field of communications. CNN.com lists “public relations specialist” as one of the top 50 professions for job opportunity and salary potential. The U.S. Bureau of Labor Statistics (BLS) predicts “much faster than average” growth for the public relations profession. Between now and 2024, the BLS projects a 6% growth in the field. Additionally, public relations departments are embracing young professionals like never before. These “digital natives” have a firm grasp on an emerging area of PR—social media.
This course will examine the applications of emerging media in the field of public relations, as well as traditional strategies such as media releases, newspaper, magazine and television coverage, special events and direct mail. It will cover the basics of campaign research, planning, communication and measurement and examine how the field of public relations is evolving to reach ever more diverse audiences. It will also look at public relations practices in a variety of industries including business, entertainment, sports, tourism, government, politics, nonprofit organizations, healthcare and education.

Required Texts:

Public Relations Strategies and Tactics, 11th Edition by Wilcox, Cameron and Reber

Syllabus: 

Mellissia Zanjani, Public Relations 1, Fall 2017

Course Description:

Public Relations (PR) is one of the fastest growing areas in the field of communications.CNN.com lists “public relations specialist” as one of the top 50 professions for job opportunity and salary potential. The U.S. Bureau of Labor Statistics (BLS) predicts “much faster than average” growth for the public relations profession. Between now and 2024, the BLS projects a 6% growth in the field. Additionally, public relations departments are embracing young professionals like never before. These “digital natives” have a firm grasp on an emerging area of PR—social media. This course will examine the applications of emerging media in the field of public relations, as well as traditional strategies such as media releases, newspaper, magazine and television coverage, special events and direct mail. It will cover the basics of campaign research, planning, communication and measurement and examine how the field of public relations is evolving to reach ever more diverse audiences. It will also look at public relations practices in a variety of industries including business, entertainment, sports, tourism, government, politics, non-profit organizations, healthcare and education.

Required Textbook:

Public Relations Strategies and Tactics, 11th Edition by Wilcox, Cameron and Reber,
ISBN-13: 978-0205960644 or ISBN-10: 0205960642

Syllabus: 

Amy Bradley, Public Relations 1, Fall 2016

Course Description:

Public Relations is one of the fastest growing areas in the field of communications. CNN.com lists “public relations specialist” as one of the top 50 professions for job opportunity and salary potential. The U.S. Bureau of Labor Statistics (BLS) predicts “much faster than average” growth for the public relations profession. Between now and 2024, the BLS projects a 6% growth in the field. Additionally, public relations departments are embracing young professionals like never before. These “digital natives” have a firm grasp on an emerging area of PR—social media.
This course will examine the applications of emerging media in the field of public relations, as well as traditional strategies such as media releases, newspaper, magazine and television coverage, special events and direct mail. It will cover the basics of campaign research, planning, communication and measurement and examine how the field of public relations is evolving to reach ever more diverse audiences. It will also look at public relations practices in a variety of industries including business, entertainment, sports, tourism, government, politics, nonprofit organizations, healthcare and education.

Required Texts:

Public Relations Strategies and Tactics, 11th Edition by Wilcox, Cameron and Reber

Syllabus: 

Amy Bradley, Public Relations 1, Fall 2015

Course Description:

Students study the concepts and practices of internal and external public relations. Along with contemporary theory, the course stresses writing, communication, layout, and design. Writing skills expected.

Required Texts:

-THINK Public Relations 2013 by Wilcox, Cameron, Reber and Shin

Amy Bradley, Public Relations 1, Fall 2014

Course Description:

Students study the concepts and practices of internal and external public relations. Along with contemporary theory, the course stresses writing, communication, layout, and design. Writing skills expected.

Required Texts:

-THINK Public Relations 2013 by Wilcox, Cameron, Reber and Shin

Syllabus: 

Leah K. Smith Spangler, Public Relations 1, Fall 2013

Course Description:

Students study the concepts and practices of internal and external public relations. Along with contemporary theory, the course stresses writing, communication, layout, and design. Writing skills expected.

Required Texts:

THINK Public Relations 2013 by Wilcox, Cameron, Reber and Shin

Syllabus: 
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