Paul A. Lucas, Integrated Marketing Communication, Spring 2015

Course Description:

This course will examine the persuasive practice of IMC from a conceptual/rhetorical and practical perspective, build research and writing skills necessary for professional success in IMC and related fields, teach basic tenets of campaign/IMC planning, and explore the importance and impact of IMC within culture and society.

Required Texts:

-Sheehan, B. L. (2014). Controversies in contemporary advertising (2nd ed.). Los Angeles: Sage Publications, Inc.