Paul A. Lucas, Theories of Persuasion, Fall 2013

Course Description:

Survey of 21st-century theories of persuasion, with analysis of research about how the spoken word and the visual image influence public belief and action.

Required Texts:

Larson, C. U. (2013). Persuasion: Reception and responsibility (13th ed.). Stamford, CT: Cengage. ISBN: 1111349274 OR 13:9781111349271