Communication

Susan M. Wieczorek, Medical Communication, Fall 2018

Course Description:

This experiential learning course is designed to increase student knowledge and awareness of how communication skills directly affect medical outcomes, satisfaction, and overall health. It seeks to teach communication theory and methodology as it relates to the unique context of the medical relationship. It then attempts to apply this knowledge to situations and relationships specific to each student’s past experiences and future professional goals. In short, this course seeks to help students apply knowledge discovered through research, discussion, observation, and analysis to this ever changing and expanding, interdisciplinary field in an effort to improve patient care and overall health outcomes.

Vitally important to the perspective of this course is the desire to see health communication not only from the perspective of the professional but from that of the patient as well. This is a multidisciplinary course that values multiple, inter-locking perspectives. Again, the goal is to improve awareness and understanding of the entire process of medical communication. To know how to facilitate effective medical outcomes, all parties must be willing to share in the skill building and application of the fundamental communication principles discussed throughout this course.

The primary goal is a practical one. The success in acquiring this goal and teaching others how to do the same depends upon the determination and commitment of each individual participant.

Required Text:

Theodore A. Avtgis and Polack, E. Phillips. Medical Communication: Defining the Discipline. 2nd Ed. Dubuque, IA: Kendall Hunt, 2017.

Syllabus: 

Susan M. Wieczorek, Public Speaking, Fall 2018

Course Description:

This course is designed to enhance students’ speech skills as effective performers and audience members of a diverse society. Therefore, a wide variety of readings, assignments, and class work will center on the development and application of skills necessary to speak and listen with a heightened awareness of audience adaptation. Theoretical concepts as they apply to actual speech performances will be the main emphasis in this course.

Required Text:

Lucas, Stephen E. The Art of Public Speaking. 12th Edition. New York: McGraw-Hill, 2015.

Additional File: 

Patty J. Wharton-Michael, Public Speaking, Fall 2018

Course Description:

This course seeks to help you learn more about
 apprehension management: rehearsing in ways that reduce nervousness or “stage fright”;
 speech planning: topic and purpose formulation;
 research: gathering and analyzing information relevant to the topic, purpose, and audience;
 evidence evaluation: supporting the messages responsibly (ethically);
 organization and argumentation: structuring the messages clearly and persuasively, and preparing useful speech outlines;
 speech presentation skills: delivering the messages effectively;
 listening skills; improving receptive and analytic skills as speech critics;
 visual aids: preparing and presenting visual aids (specifically learning how to use Microsoft Power Point).

Required Texts:

-The Art of Public Speaking, by Stephen E. Lucas

Syllabus: 

Patty J. Wharton-Michael, Introduction to Communication, Fall 2018

Course Description:

This course seeks to help you learn more about
 theories of communication, and the diversity of the discipline;
 the importance of culture in all forms of human communication;
 how you can communicate more effectively in a world that’s becoming increasingly multicultural;
 ethical principles and dilemmas that surface in communication interactions;
 the connection of mass media to interpersonal, small group and other areas of communication;
 listening skills; improving receptive and analytic skills;
 speech planning: topic and purpose formulation;
 speech presentation skills: delivering the messages effectively;
 the role of communication in a democratic society.
 the role and influence of computer-mediated communication.

Required Textbook:

Human Communication; The Basic Course, by Joseph A. Devito 14th edition

Natalya Vodopyanova, Public Speaking, Fall 2018

Course Description:

This course is designed to enhance students’ speech skills as effective performers and audience members of a diverse society. Therefore, a wide variety of readings, assignments, and class work will center on the development and application of skills necessary to speak and listen with a heightened awareness of audience adaptation. Theoretical concepts as they apply to actual speech performances will be the main emphasis in this course.

Required Texts:

Textbook: Lucas, Stephen E. The Art of Public Speaking. 12th Edition. New York: McGraw-Hill, 2015. ISBN-13: 978-0073523910 ISBN-10: 0073523917

Syllabus: 

Maryl R. McGinley, Intercultural Communication, Fall 2018

Course Description

Intercultural Communication will stress both theoretical and practical application through assigned readings, exercises, assignments, and class discussions. Specifically, this course is designed to accomplish the following goals:
1) to relate your understanding of the theories and principles of intercultural communication to your own lives;
2) to examine the relationship between culture and communication;
3) to become more critical of how your cultural identities and positionality
influence communication;
4) to explore how history, discrimination, colonization, and exploitation impact
intercultural communication;
5) to demonstrate knowledge of cultures and social systems across the globe; and
6) to analyze the differences and/or interconnectedness between peoples and cultures

Required Texts

Lustig, M. W. & Koester, J. (Eds.). (2005). Among US: Essays on identity, belonging, and Intercultural competence (2nd ed.). New York: Addison Wesley Longman.

Martin, J. N. & Nakayama, T. K. (2017). Intercultural communication in contexts (7th ed.). New York: McGraw Hill.

Additional Reading:

McIntosh, P. (1988). White privilege and male privilege: A personal account of coming to see correspondences through work in women’s studies (Paper No. 189). Wellesley, MA: Wellesley College, Center for Research on Women.

Paul A. Lucas, Communication Internship, Fall 2018

Course Description

The Internship course is designed to provide you with the opportunity to apply your communication knowledge and background to a marketplace context, thus allowing for a supervised structure for communication theory and practice. The course generally relies on, but is not limited to, the following areas: advertising, public relations, corporate communication, human resources, marketing, media relations, and promotions/event planning.

Required Texts:

None

Syllabus: 
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PDF icon Lucas - COMMRC 1903 - Internships.pdf167.17 KB

Paul A. Lucas, Integrated Marketing Communication, Fall 2018

Course Description and Objectives:

Why study marketing as a part of a Liberal Arts/Humanities/Communication education?
Integrated Marketing Communication (IMC) is a form of persuasion that invites audiences to participate in an organization’s story and mission.
IMC allows organizations to publicize their marketing messages, although some approaches to marketing can be both risky and expensive. We will look at the construction and creation of marketing messages, as well as the way those messages impact consumers and target audiences. The success of IMC depends on researching well, asking good questions, and planning messages that really speak to the audience. In this course, we will work on all three.

When studying IMC, we are not only building professional skills essential for integrated marketing practice, but we are also building on our understanding of what it means to craft arguments and ideas. In this course, then, you will:

• Discover the persuasive practice of IMC from a conceptual/rhetorical and practical perspective
• Build research and writing skills necessary for professional success in IMC and related fields
• Learn basic tenets of campaign/IMC planning
• Explore the importance and impact of IMC within culture and society

IMC falls into the Aesthetics and Creative Expression World of Knowledge. Students will demonstrate knowledge and understanding of human expression through memo research assignments, analyze aesthetic creative work through ad/article discussion days, and create written, visual, and performance media through the building the brand presentation and the creating the brand paper.

Required Text:
Sheehan, K. B. (2014). Controversies in contemporary advertising (2nd ed.). Los Angeles: Sage Publications, Inc.

Paul A. Lucas, Public Speaking, Fall 2018

Course Description and Objectives:

University of Pittsburgh’s website states: “Communication, both spoken and written, is always addressed to an audience, a set of listeners or readers you are intending to convey information to or have some effect upon. Public speaking differs from written communication in that the audience is present, gathered for some occasion. That occasion has norms and expectations that a speaker must recognize. Finally, a public speaker has some purpose, something they are trying to accomplish or set in motion. Good public speaking always accounts for these three components.” The overall objective of this course is for students to understand and enact these three components through effective speech research, organization, analysis, content, and delivery.

Required Text:

Fraleigh, D. M., & Tuman, J.S. (2014). Speak up! An illustrated guide to public speaking (3rd ed.). Boston:

Bedford/St. Martin’s. ISBN: 9781457623943

Syllabus: 

Shelley Johansson, Public Speaking, Fall 2018

Course Description:

This course seeks to help you learn more about
 apprehension management: rehearsing in ways that reduce nervousness or “stage fright”;
 speech planning: topic and purpose formulation;
 research: gathering and analyzing information relevant to the topic, purpose, and audience;
 evidence evaluation: supporting the messages responsibly (ethically);
 organization and argumentation: structuring the messages clearly and persuasively, and preparing useful speech outlines;
 speech presentation skills: delivering the messages effectively;
 listening skills; improving receptive and analytic skills as speech critics;
 visual aids: preparing and presenting

Textbook:

The Art of Public Speaking, by Stephen E. Lucas.

Syllabus: 

Pages

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